yourls url shortner and social media meta

Wouldn’t it be a good idea to know which social networks are sending you the most clicks? Or maybe you want to know if a specific kind of message performs better than others. Okay, so this is mostly for more advanced use cases and those who want to track specific campaigns in their website analytics program (such as Google Analytics). Many speakers have used this strategy to give their audience an easy way to jot down links during a presentation. This makes it super easy to reuse these URLs and even share them when people can’t click on them-like in a slide presentation. Most link shorteners offer a way for you to customize what is referred to as the “slug.” The slug is what appears after the final slash in the URL. Or, maybe you want the people who see it to have an easy way to remember it if they can’t type it in right away.

Sometimes when you have a link that you want to share, it’s nice to be able to remember it for later use easily.

If you’re not measuring how well your content is performing, you can’t effectively improve it. In addition to the aesthetic though, most URL shortening services add analytics tracking into the links so you can monitor metrics such as:īy tracking these metrics, you can gain valuable insight as to what your audience is responding to, where they’re responding to it and who it is that is responding. Shorter links take up less space and are easier to add in-line while not obscuring the reading. Depending on the link, it could completely ruin a smooth reading experience.Īdditionally, if they website whose link you’re sharing has hideous URL structure, it may even come off as spammy or disreputable. Website URLs can belong, sometimes obscure looking, and take up a lot of space. There are a handful of reasons you’d want to use a URL shortener (aka link shortener) instead of just pasting the long link into your social messages. First, I’ll talk about generic short URLs and URL shorteners (such as Bitly and TinyURL). In this post, I’m going to give you all the angles to using short URLs in your social media posts. Smart marketers know they’re an essential piece of their day-to-day. There are many more benefits to using short URLs in your social media posts. Well, my friend, that’s what I’m here to talk about. Furthermore, why go through all the trouble to set up custom short URLs with a branded (vanity) domain?

Yourls url shortner and social media meta